Role of expert support in provider selection process
With the challenges posed by the pandemic season and the growing interest in providing healthcare to employees, expert support in the healthcare provider selection process is paramount.
Employers get lost in the maze of subscription and insurance deals. Those who already have health care for employees are often unaware of what new solutions are currently available on the market. In such a situation, it is necessary to support the Client in the form of an audit of the functioning programs and show the direction of the necessary changes in order to optimize the investment in the health of employees. A broker can bring a lot to the table if they know the market and the available solutions well. This is a tangible value for the Client - emphasizes Bernard Kucharski, Deputy Sales Director at TU Zdrowie.
Notably, a broker who can offer expert healthcare support gains the Client’s trust and is often entrusted with other insurance lines as well.
A broker should always ask themselves if they can afford not to be knowledgeable about healthcare. You might also ask how much risk a broker takes by not dealing with this area of insurance. Not only do they lose the opportunity to grow their business, but they may also lose a Client. Thus, if we reach the conclusion that the health line cannot be ‘let go,’ then it is difficult not to work with TU Zdrowie, occupying a leading position among medical care providers on the market -adds Bernard Kucharski.
A Calculator has been prepared for agents and brokers and is available on the TU Zdrowie website. The new solution enables remote construction of an individualized insurance offer for the POLISA ZDROWIE product for businesses with up to 30 employees. The tool includes many features that make brokers’ work easier, e.g. a company search engine based on tax ID number, a simple premium calculation module, the ability to select many variants of additional modules and simple creation and saving of a PDF offer on a template prepared by TU Zdrowie.
We provide professional and substantive support to our agents and brokers, giving them new tools and product solutions which will increase the interest in our offer, especially in medium-sized and the largest companies. New IT solutions in the field of occupational medicine facilitate the daily work of HR departments and give brokers a tool to win new customers, i.e. to earn money. This year, we will continue information, product and specialist trainings in the form of webinars in order to stay in touch with Intermediaries and improve their knowledge in the area of health insurance - says Aleksander Roda, President of TU Zdrowie.
When forecasting the future for the health insurance segment Aleksander Roda stresses that the financial condition of companies after the pandemic will be crucial in the nearest future.
Probably many employers will look twice at the costs before deciding to join or continue the insurance. A second concern will be ‘health debt,’ meaning all the accumulated and deferred health problems of a population that avoided visits to medical facilities during the pandemic. The time of the pandemic has clearly pushed us towards digitalization of all processes surrounding efficient customer service; this direction will also be one of our priorities in 2021 - adds the President of TU Zdrowie.
